A customizable 33-question template that’s been refined over years (and dozens of clients)
(so you have a tried-and-true set of questions to work off)

Clear explanations of the reasoning behind each question
(so you understand why you’re asking...and can dig further if needed)

Targeted questions that access the client’s “before & afters”
(so you get a clear understanding of the “transformation” in voice-of-customer)

On-the-money questions that often get you hard numbers
(so you can ask for numbers in a non-awkward way)

Questions on the customer's considerations + priorities during the buying process 
(so you know who else was on their shortlist AND why they ultimately chose you)

A copy-paste version of all 33 questions that’s easy to, well, copy-and-paste
(so you don’t waste a minute on technical stuff)