A customer agreed to get on a feedback call.
Now what??
Avoid pat answers and shallow insights. (“Great product! Super useful!”)

Use our 33 tried-and-tested-and-refined questions to get maximum value —
while minimizing the time investment on their end. Win-win.

The Complete Customer Interview Template$37

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The Complete Customer Interview Template is the property of Scintilla LLC, or Michal Eisik Media, and may not be reproduced, shared, or sold by any other entity without express written permission.
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"Confident I'm going to strike gold"

Good research plays a major role in the success of a creative project. With this template, I go into interviews confident that at some point during the next 20 minutes, I'm going to strike gold.


Danny Louis
NPO Copywriter

"Easily adaptable to any business"

The Customer Interview Template gave me the confidence I needed to tackle my first copy job. The questions are structured in a way that garners clear insight into consumers — and gets material for strong testimonials. They are easily adaptable to any business, and can be used in-person, on calls, or in forms.


Malki Neufeld
Copywriter
For less than the cost of your average Amazon order, you get:

A customizable 33-question template that’s been refined over years (and dozens of clients)
(so you have a tried-and-true set of questions to work off)

Clear explanations of the reasoning behind each question
(so you understand why you’re asking...and can dig further if needed)

Targeted questions that access the client’s “before & afters”
(so you get a clear understanding of the “transformation” in voice-of-customer)

On-the-money questions that often get you hard numbers
(so you can ask for numbers in a non-awkward way)

Questions on the customer's considerations + priorities during the buying process 
(so you know who else was on their shortlist AND why they ultimately chose you)

A copy-paste version of all 33 questions that’s easy to, well, copy-and-paste
(so you don’t waste a minute on technical stuff)


  • Total payment
  • 1xThe Complete Customer Interview Template$37
    -+

All prices in USD

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