Specific definitions of retainer scope + copywriter & client responsibilities
(so there’s no “But I meant…” after you’ve invested dozens of hours in a deliverable)

Clearly delineated payment schedule & terms, including trial period
(so you eliminate that awkward “I'm not sure this is working” convo)

Precise timeline & turnaround clauses
(so you set expectations from the start, and ensure they don’t expect email responses at 11 pm)

Warm introductory letter example
(so you show Client you understand their goals and have a solid plan to achieve them)

Pointed guidance around choosing between asset-based and time-based retainer
(so you can learn the pros & cons and make a smart choice) 

17 total essential terms & clauses I’ve compiled over 10+ years of copywriting, dozens of conversations with colleagues, and navigating multiple years-long retainers
(so you go in on the right foot...and save yourself from pricey mistakes and weeks of grief)