The 5 essential building blocks of a homepage 

 The 9 questions your reader is asking (and why you need to know them) 

What eyebrow copy is — and how to use it 

The value of a hierarchical conversation (and what that even means) 

The 6 most common homepage sections — and when to use each 

The ideal — and most intuitive — wireframe structure (for every Homepage section) 

When to go short — or long — in each section 

When to skip the Pain section entirely

Why you should include a Process section only for certain websites 

What a process section should accomplish 

How to leverage case studies on your homepage 

2 approaches to the final section on any homepage — and which to use when 

How to effectively outline a homepage 

The 3 questions an outline should answer (and why it matters) 

2 main reasons why outlining is the most important step (and 1 bonus reason) 

How to use the Law of Symmetry in your web copy 

Why you need to make your web copy “parallel” 

The why behind 5 different hero sections (with takeaways)